Civil Air Patrol Facebook & Instagram Fundraising Guidance
Before You Start a Facebook or Instagram Campaign
Wing Commander is the approval authority for fundraising activities (CAP Regulation 173-4)
NHQ Development must be notified of the following PRIOR to campaign launch.
Email should include
Subject: Unit Facebook Fundraising for Unit #
Include in the body of the e-mail:
Name of Campaign (see below)
Campaign goal and length of campaign
Reason for campaign (i.e. color guard, uniforms, project, etc.)
How to Set-Up a Facebook Campaign
Go to Civil Air Patrol’s national Facebook page https://www.facebook.com/capnhq/
Click on Create Fundraiser
Who: Civil Air Patrol
How Much? Your goal
Length/End of Campaign: Enter the date range of your campaign
What is the title/name of your campaign: (This is critical in making sure your funds are designated to your efforts…. for example: SWR-TX-001 Cadet Programs)
Why are you raising money? This is the place to add specific information for YOUR local fundraiser.
Pick a cover photo…. pick a photo of YOUR cadets and/or senior members (not in uniform - see Crowdfunding guidelines) or an activity you are hoping to fund
How to Set-Up an Instagram Campaign
You can create a fundraiser for a nonprofit organization from an Instagram post. The fundraiser will be visible in the post and you can find a link to the fundraiser in your bio. The fundraiser will be active for 30 days. You can extend the fundraiser duration or end it at any time.
If your profile is public, your fundraiser will be visible to anyone. If your profile is private, only people who follow you will be able to see and donate to your fundraiser.
Open Instagram and tap New post.
Create or choose your image and tap (Android) or Next (iPhone).
Crop and filter your post, and then tap (Android) or Next (iPhone).
Tap Add Fundraiser.
Choose @CivilAirPatrol as the nonprofit you want to fundraise for. You’ll automatically go to the “Fundraiser Details” page.
Enter the details for your fundraiser and then tap Done. Include the title/name of your campaign (This is critical in making sure your funds are designated to your efforts…. for example: SWR-TX-001 Cadet Programs)
Tap (Android) or Share (iPhone).
Upon Completion of a Facebook or Instagram Campaign
Email the Field Fundraising Team and request proceeds from the campaign (provide campaign name and total amount of funds raised).
This request must be made within 60 days of the completion of the campaign. Failure to do so will forfeit the funds to the general campaign
A 4% administrative fee will be withheld from the total campaign funds received. Please keep this in mind when setting your campaign goal and when requesting release of the campaign funds.
Allow 6-8 weeks from end of campaign to receive funds. Contact your wing administrator FIRST to verify receipt of funds. The wing administrator will reach out to NHQ FM on your behalf.
Please keep in mind that credit cards may take a few days to process AFTER the campaign ends. FB reports on a bi-weekly basis. So, your campaign funds may be split into two or more reporting periods. This means you may end up with TWO transmittals approximately a month to six-weeks apart.
Questions or assistance in setting up your Facebook fundraiser? Contact the Field Fundraising Team by E-Mail