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Recruiting and Retention Bootcamp

August 8, 2019, 8:00 AM - 5:00 PM (EST)

Contact:
Lt Col Darin Ninness ( dninness@cap.gov )

Retention will benefit from this one-day bootcamp focusing on the “5 Ws and 1 H” of recruiting: “Who, What, When, Where, Why and How?”.

You'll learn about such things as prospective member management, partnering with your Public Affairs team, implementing recruiting best practices such as cohort recruiting, building effective membership materials, and how every echelon must be actively engaged in getting interested and prospective members within a local unit's “maximum effective range of recruiting.”   You'll also explore how targeted recruiting and out of the box onboarding strategies can improve retention, and participants will get a chance to try out their “elevator pitches" as part of learning how to "talk CAP" to prospective members.

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